Which Social Media Gives Money?
We all use social media to scroll, like, comment, and share. But what if you could get paid while doing it? Good news—you can. These days, several social media platforms actually pay creators for their content. Whether it’s through views, brand deals, or product promotions, people are turning their social pages into real income streams.
So, let’s dive in. Which social media platforms really give you money—and how?
1. YouTube
YouTube is hands down one of the most popular platforms for earning money. The YouTube Partner Program pays creators based on ad views. You need:
- 1,000 subscribers
- 4,000 watch hours in the past 12 months
Once you’re in, YouTube runs ads on your videos and you get a cut. Creators typically earn $2 to $5 per 1,000 views, sometimes more depending on your niche. You can also make money through:
- Sponsorships
- Channel memberships
- Merch sales
- Super Chats (during livestreams)
If you’re consistent and creative, YouTube can pay really well over time.
2. TikTok
TikTok pays creators through the Creator Fund, but the payouts are smaller. To qualify, you need:
- 10,000 followers
- 100,000 video views in the last 30 days
- Be at least 18 years old
You’ll earn a few cents per 1,000 views—so not much unless your videos go viral often. But TikTok also offers other ways to make money, like:
- Live stream gifts (viewers send you coins that convert to real cash)
- TikTok Shop (earn commission promoting products)
- Sponsored content
For fast growth and brand deals, TikTok is a great place to start.
3. Instagram
Instagram doesn’t directly pay for posts unless you’re part of their invite-only bonuses, but you can still make serious money through:
- Brand deals
- Affiliate marketing
- Selling your own products or services
If you have good engagement and a niche following (even with just 5K–10K followers), brands will often pay for shoutouts, product placements, or collaborations.
4. Facebook
Yes, Facebook pays too—especially if you post videos. With in-stream ads, creators can earn money similar to YouTube. Requirements:
- 10,000 followers
- 600,000 total minutes viewed in the last 60 days
- 5 or more active video uploads
Facebook also offers monetization through:
- Stars (viewers tip you)
- Fan subscriptions
- Paid online events
If you already use Facebook, it’s worth building up your page.
5. X (formerly Twitter)
X now offers payouts to creators based on ad revenue sharing. If your tweets get lots of engagement and you subscribe to X Premium, you may qualify for payment. While still new, some creators are making good money, especially those with large followings.
Final Thoughts
So, which social media gives money? The answer: YouTube, TikTok, Instagram, Facebook, and X—all offer ways to turn content into cash. Each platform works a little differently, and the payout depends on your content, consistency, and audience.
If you’re passionate about creating, why not make it pay? Pick the platform that fits your style, start posting regularly, and build something that earns while you scroll.